Welcome! Have you ever wondered how conspiracy theory narratives are developed? What makes people change their mind? How is it possible that a belief system is such a powerful concept? Are you curious in how social networks support spreading of knowledge? You are at the right place! We at C4 lab at iSchool, Syracuse University research all that, and much more.

Everything is connected!

Projects & papers

We map conspiracy theories narratives, analyze cognitive inertia, which belief systems cause people to (not) change their decisions, and we develop tools to help people understand information and knowledge.

Read more about our work

iSchool, Syracuse University

C4 lab

We all come from different background but you can find us all in the iSchool at Syracuse University. #goOrange!

Get to know us!


We could not be where we are without those who generously fund our research.

Meet the funders